No bonus wagering requirements at bgo - bgo Entertainment

bgo Gears Up To Remove Bonus Requirements

03 Oct, 2017 - 16:48 by johntang and its sister site are making a big change this month. The online casino operator, bgo Entertainment, recently announced that it intends to remove minimum wagering requirements on bonuses. What this will mean is that bonuses offered will be in the form of real cash only or "wagerless" free spins. This change is set to come into effect starting on the 15th of October.

The operator reportedly decided to make this change based on player feedback and because of the UK's changing regulatory environment for online casinos.

The UK Gambling Commission (UKGC) has been cracking down on online gambling operators in terms of operators' fairness and responsibility toward players. In fact, back in May, bgo, itself, was fined £300,000 by the UKGC for misleading advertising.

As for making the change based on player feedback, according to bgo Entertainment CFO HannahWestley, recent customer support reviews had revealed to the company that there was a high volume of queries related to wagering requirements.   

"We obviously list them in the T&Cs," Westley said of the wagering requirements, "but your average player doesn’t immediately understand what a turn requirement means and can become frustrated easily when not being able to withdraw immediately after a win with an active bonus. And then of course, different games carry a different contribution to turn percentage it can be quite confusing."

Westley added that in the company's opinion, real players are not interested in bonuses that are laced with restrictive terms. So, instead of spending time helping customers understand wagering, it is bgo's aim to "turn the model on its head and win loyal customers over by offering a fair and simple environment in which to play.

Commenting further on the company's "bold move", BGO Entertainment CMO Allan Turner said that "Hopefully bgo can demonstrate to the industry that restrictive bonus wagering conditions are not the way to go and we can make them a thing of the past.”