Online gambling operator K8 has set its sights on the UK. The brand is well known for targeting mainly Asian gambling customers and offers casino games, bingo games, betting and lottery options via desktop and mobile to its Asian players. Now, the operator wants to branch out and has re-launched K8 online casino in the UK regulated market.
As part of its efforts to further push its brand in the UK, last year, K8 announced that it had become the shirt sponsor for the Premier League football club West Bromwich Albion F.C. What's more, it's recent re-launch of its brand in the UK includes a deal with EveryMatrix.
Under this agreement, K8 will go live in the UK using the EveryMatrix platform, which includes casino gaming content from NetEnt, Microgaming, NYX Interactive, Playson, and Evolution Gaming, among others. In addition, the operator will employ EveryMatrix's payment and affiliate software. It will also launch its sportsbook solution to provide sports betting products to UK players.
Commenting on the agreement, EveryMatrix CEO Ebbe Groes said that "After a long period of continuous investment in our gaming platform, we are quite satisfied to launch another tier-one operator in the UK.” Groes added that “Introducing K8 to the British players represents another great opportunity for us to further increase our presence in this competitive region.”
K8 Gaming Manager David Williams said that the operator is pleased to re-launch K8 online casino in the UK on the EveryMatrix platform. Williams stated that it was the company's "experience and solid background" that convinced K8 EveryMatrix was the right choice to build a great website, "which is particularly designed for British players and their appeal for better gaming.”