Award-winning online casino Mr Green has launched a new tool for its responsible gambling solution, Green Gaming. This tool is currently only available for the UK market and will provide gamblers with insight into their gambling behaviour, making them more aware of their gambling activities. It will also help to improve Mr Green's awareness of players who may be at risk of problem gambling.
Via Green Gaming, UK customers will be required to complete a survey where they will specify what they consider to be healthy and unhealthy gambling behaviours. The answers that a player provides will then be compared to his or her actual gambling habits. Based on the information a player gives, the tool will alert them if they engage in gambling activity that is considered to be unhealthy, based on their own criteria they previously provided.
The tool may request for players who are engaging in at-risk behaviours to set deposit or time limits. It may also suggest that they should stop playing for a period of time.
What's more, the tool will also help Mr Green to make marketing decisions based on a player's at-risk profile. For instance, if the tool requests a player to stop playing for a period of time, at this point, the operator would stop sending marketing messages to this player.
Commenting on the launch of the new tool, Co-chief executive of Mr Green, Per Norman, said that "It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming."
Jesper Kärrbrink, co-chief executive of Mr Green, added that with the new Green Gaming tool, the operator will be better able to support its players in making better decisions when playing.
"Gaming should be fun, entertaining and safe," Kärrbrink said. "Green Gaming is all about staying in control, not crossing the line between enjoyment and risky behaviour.”