Earlier this year, the Mansion Group rebranded and relaunched one of its online casinos, Casino.com. Now that this brand has had a full makeover and is ready for success, Mansion is drawing attention to Casino.com by implementing a new TV and marketing campaign targeting UK players.
The first new advertisement for the online casino debuted on Sky on the 24th of July. The 30 second advert shows a group of people dancing and partying and having a good time. Among the characters in this party scene are a cat woman, samuari, a Greek goddess and a gladiator. These characters cleverly represent the themes of some of the popular games you'll find at Casino.com. The tagline in the commercial is: "We're ready to play. Are you?"
What's also interesting about this advertisement is that it actually stars some of the company's employees, such as Mansion Casino Manager Chris Mousdell, who plays the role of a live dealer. There are also a few casino and VIP team members in the advert, too.
"We’ve intentionally veered away from the elitist, VIP vibe or headache-inducing animation that’s commonplace on screen and are bringing something fun and fresh to the table," said Mansion's Managing Director and COO, Shelly Suter-Hadad. "The concept is the Casino.com party, and everyone’s invited."
Mansion's Director of Marketing Communications, Faye Morse, also commented on the new TV marketing campaign for Casino.com and said that the company is "really happy with the final creative and are looking forward to seeing the results."