PartyCasino, GVC's flagship casino brand, was previously established as the largest online casino in the world, and now GVC is eager to recapture this title.
On its journey to reclaim the top spot, GVC completely revamped the online casino, giving PartyCasino a makeover from its website, games offering and logo to its new management and multiple gaming platforms.
GVC has worked hard to establish PartyCasino as a standalone brand by overhauling every aspect of its player offering and giving the casino its own identity.
Along with new management, the online casino has a new logo, a new color scheme and a new product line-up with content supplied from various developers, such as Microgaming, Yggdrasil Gaming and Merkur Gaming. The fresh new look and offering has been strategically redesigned to provide an experience that is "more straightforward and intuitive" to appeal to both desktop and mobile (smartphone and tablet) players.
"Everything from the look and feel, to the player experience has been improved with a focus on creating something unique in the industry - a lifestyle casino brand that our players can live and breathe," said group head of casino brands at GVC, Jon Salmon.
"With this relaunch our mission has been to revitalise the great PartyCasino brand," Salmon added.
What's more, to kickoff the relaunch and generate excitement, GVC and PartyCasino are running a marketing campaign across UK terrestrial and satellite channels for three months, which gives players the chance to win an all-inclusive trip to Ibiza.