If you thought it was impressive when NetEnt introduced its NetEnt Rocks slots series because you're a huge fan of hard rock and heavy metal, wait until you get a load of the brand new Metal Casino!
Powered by iGaming Cloud, launched through front-end partner Fast Track Solutions, and operated by MT SecureTrade Limited, Metal online casino is a solid new addition to the iGaming industry. What's more, the Malta-based casino is also highly unique with an industry-first platform.
This brand doesn't merely have a hard rock music theme, it also has a rewards program and features that perfectly complement its theme. For instance, all members can join the Metal Casino World Tour games and loyalty program. They can also collect "MetCoins" currency, which is unique to the platform. This currency gives members the chance to acquire exclusive tickets and customized merchandise from the "Merch Room". What's more, players will also have the chance to meet some of the biggest metal bands and artists in the world.
Another reason why Metal Casino is so unique is it combines the expertise of experienced iGaming professionals and marketing wizards with the influence of metal artists. The team behind the new online casino is composed of former executives from Universal Music, Spotify, Apple, Microsoft and Mr Green.
"Creating a vertical marketing strategy, based on social media, collaborating with metal artists as influencers and vertical metal media is a game-changing way to penetrate the marketing landscape out there," commented Clas Dahlén, the former Mr Green Cssino country manager for Sweden.
Metal casino features plenty of music-themed games including the previously mentioned NetEnt Rocks series of slots as well as games from Microgaming, Leander Games and more. The casino is live in the UK, Sweden, Germany, Finland and Norway.