According to Google Play's current terms and conditions: "We don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting, lotteries, or games of skill that offer prizes of cash or other value."
In short, what this means is that if you want to download a gambling app, you need to do so either directly via the site of the brand offering the app or from a third-party channel. That said, according to an email that was reportedly sent out by Google Play to gambling operators, this may no longer be the case next month for Android mobile users from the UK, France and the Republic of Ireland.
The marketplace that serves millions of Android users worldwide and which holds almost 50% market shares across handheld devices in the United Kingdom, may be ending its gambling app restrictions in the above mentioned countries as well as additional markets later this year.
Degree 53, a UK-based tech company that provides app development services to companies like BetFred, reported the Google Play correspondence.
According to Degree 53 Managing Director Andrew Daniels, Google said that "From the beginning of August 2017, Google will accept applications for the distribution of gambling apps within the Play store in the UK, France and the Republic of Ireland. At a later date, this policy change may be expanded to new regions and countries."
Due to the fact that Google Play is the main download platform for Android apps, this is incredible news for gambling operators.
"This is a huge opportunity for gaming operators to grow their Android app portfolio and user base,” stated Daniels.
But will it happen? It will be interesting to see what Google Play has in store next month and in the months to come for gambling apps.