PlayOJO.com is gaining more attention with its revolutionary dumping of the traditional online casino bonus system, it's elimination of wagering requirements and its policy of giving players money back on every bet, win or lose. What's more, the unique brand has also recently enjoyed success with its television advertising campaign in the UK, which launched back in March on Channel 4, Sky and digital channels.
Now, the iGaming operator plans to stretch its campaign further in the UK and has put more cash behind it to roll it out across more broadcast slots including Channel 5, ITV and E4 post primetime.
The same PlayOJO ad that debuted back in March will run on these new channels. The humorous advertisement stars British actor Geoff Bell (Green Street Hooligans, The Business, Kingsmen: The Secret Service) who plays the role of a rogue PlayOJO employee who believes in the "old" way to run an online casino and quits the company after expressing his disgust over its policy to give players money back on every bet. The ad ends with the tagline: "Not bad for an online casino."
Press ads that highlight PlayOJO's USPs - including its mission to revolutionize the sector with a fairer and braver offer for players - will support the extended TV campaign.
Commenting on the successful test of the first UK TV campaign, PlayOJO co-founder Ohad Narkis said in a press release that the ad "has proved to be hugely effective in building equity in the PlayOJO brand, and drawing players towards our engaging yet transparent proposition, which is why we have taken the decision to roll it out across more channels over the coming weeks and months."