The UK Gambling Commission (UKGC) has unveiled a new strategy to build a “well-regulated gambling market” that puts consumers first. This future plan, which consists of a five-step strategy, will be implemented over the next three years.
The UKGC recently published the new five-step strategy on their official website, revealing that it will be “of interest” to consumers and gambling businesses, as well as to others connected to the iGaming industry.
The UK’s gambling regulator points out its commitment to the following five priority areas: protecting the interest of consumers; preventing harm to consumers and the public; raising standards in the gambling market; optimising returns to good causes from lotteries; improve the way the Commission regulates.
The Commission recognizes that gambling is a mainstream leisure activity, with recent research indicating that 63% of people engaged in gambling in 2016. The Commission also recognizes it must balance consumer choice and enjoyment against the risks and impact that gambling can have for both individuals and society as a whole.
“This is an ambitious strategy to deliver fairer and safer gambling over the next three years; we can only be successful in this by engaging with consumers and by working closely with all our regulatory partners and the industry,” stated the UKGC chair Bill Moyes.
“At the end of three years we expect to see an industry that strives continuously to raise their standards, treat customers fairly, and protect vulnerable people,” Moyes added.