888 Holdings, the gambling operator behind 888 Casino, has recently struck a deal with Yggdrasil Gaming. The new deal will result in 888 Casino receiving the entire suite of Yggdrasil games.
This new partnership with Yggdrasil comes not long after 888’s launch of its newly revamped site built on their proprietary platform. This new deal is part of the operator’s commitment to enhance their players’ overall experience, making it the best it can be.
In addition to Yggdrasil games, 888 will also benefit from BOOST, the software provider’s in-game promotional tools. This unique tool is designed to improve the interaction of levels and increase player engagement.
“Yggdrasil’s rich content portfolio will be very welcomed aboard the 888 proposition as we continue to offer a market-leading casino experience to players worldwide,” said Senior Vice President, Head of Product Technology at 888, Hila Klein.
“The games will complement our recent relaunch of 888casino on our new proprietary platform,” Klein added.
The global agreement struck between the two companies will cover all joint regulated markets. These include UK, Denmark, Spain and Italy.
“888 is a hugely significant name in the industry and we are certain our games will be well received by their players,” said Fredrik Elmqvist, Yggdrasil CEO.
Although still relatively new to the iGaming industry, Yggdrasil has already made quite the name for itself and is well-known for its fantastic games such as Vikings Go To Hell, Vikings Go Berzerk, Gem Rocks, Easter Island and the newly released Tut’s Twister.